In a joint effort to present the arts and culture to the diverse and myriad communities in Southern California, the Museum Marketing Roundtable announces the eighth annual ‘Museums Free-For-All’ Saturday January 26th and Sunday January 27th. The museums—presenting art, cultural heritage, natural history, and science—will open their doors and invite visitors free of charge.*
Annenberg Space for Photography - Both Days
The Autry - Both Days
California African American Museum - Both Days
California Science Center** - Both Days
Craft and Folk Art Museum - Sunday, January 27th ONLY
Fowler Museum at UCLA - Both Days
Hammer Museum - Both Days
The Getty Center - Both Days
The Getty Villa*** - Both Days
Los Angeles County Museum of Art**** - Sunday, January 27th ONLY
The Museum of Contemporary Art, Los Angeles (MOCA) - Both Days
Museum of Latin American Art - Both Days
The Museum of Tolerance***** - Sunday, January 27th ONLY
Pacific Asia Museum - Sunday, January 27th ONLY
The Paley Center for Media - Both Days
Pasadena Museum of California Art - Sunday, January 27th ONLY
Santa Monica Museum of Art - Saturday, January 26th ONLY
Skirball Cultural Center****** - Both Days
University Art Museum, CSULB - Both Days*******
*Regular parking fees apply. General museum admission only. May not apply to ticketed exhibitions.
**Timed tickets are required to see the Endeavour exhibition. Please visit www.californiasciencecenter.org.
***Timed tickets are required. Visit www.getty.edu.
****Offer valid for general admission only. Does not apply to specially ticketed exhibitions Caravaggio and His Legacy and Stanley Kubrick.
***** Advance reservations are recommended as capacity is limited. Please see www.museumoftolerance.com for hours and ticket information.
******Timed-entry tickets to the Noah’s Ark at the SkirballTM galleries will be on a walk-up, first-come, first-served basis on these dates, subject to availability.
*******The University Art Museum will only be open for an opening reception from 6-8pm on Saturday, January 26.
When: Saturday, January 26th and/or Sunday, January 27th (see exact dates per institution above)
Public information: www.museumsla.org
The Museum Marketing Roundtable (MMR) brings together the diverse museum marketing community of Los Angeles to raise awareness, increase visitation, and membership in museums in the Los Angeles metropolitan area. The MMR provides opportunities to leverage our collective strengths, using institutional cooperation as a means to expand our reach to potential visitors. The MMR provides individual members opportunities for learning and personal interaction to enhance communication and marketing skills.
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